Services
Regardless of the goals, strategies, tactics and channels used to reach target audiences, the communications activities for virtually all organizations can be captured in three words.
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Promote: Advance positive awareness of the organization, its positions, offerings
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Engage: Create and nurture ongoing relationships that enable the organization to thrive
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Protect: Equip the organization to respond to contingencies and contentious matters
Here are the content marketing, writing/editing and research services mhdodick consulting offers to help your organization achieve its communications objectives – to support its ability to promote, engage and protect. These are examples only. If your organization has other service needs that are not specifically identified, please be in touch.
Content Writing & Editing •
Research & Analysis
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Copywriting and content creation
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Marketing personas development
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Public Relations information materials
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Case studies / use cases / process notes
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Corporate annual reports / quarterly reports
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Policy statements, style manuals, process notes
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Elite research / executive and manager interviews
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Executive remarks / speeches / PPT presentations
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Online competitor self-promotion research and analysis
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Whitepapers, technical content, process guides, case studies
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Issues management, crisis communications support resources
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Investor / stakeholder / financial / B2B and B2C communications
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Blog posts, bylined articles, newsletters, advertorial, infographics
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Marcomm executions for online, digital, social media (LinkedIn, @X)
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HR guides / policy statements / employee communications / newsletters
Counsel • Strategy •
Execution
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Stakeholder relations support
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Content delivery planning/management
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Creative concept / ideation development
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Media relations interview preparation / coaching
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Communications / PR campaign strategy, planning, counsel
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Digital content planning, scheduling and project management
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Issues / crisis communications preparedness / guidance, support
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Public education campaign strategy, planning, logistics assistance
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Social Media (LinkedIn, @X) strategy, profile setup, feed management
Work with an Agile Creative Solutions Provider
If you need fresh thinking, supplemental/temporary support for your team, or an external communications project resource, please visit 05. Contact and reach out.
